




| 1. | Convenience: Video doesn't infringe on a prospects time. They can watch it at their own pace, wherever and whenever they want. |
| 2. | Image: Using video can help your business project a progressive image. |
| 3. | Standardization: Video presents standardized information for every viewer, every time. |
| 4. | Nearly everyone play a video in its entirety out of curiosity, if nothing else. |
| 5. | Video saves travel costs. |
| 6. | Video can show a product in action. |
| 7. | A professionally produced video will engage and hold the viewer's attention better than any other medium. |
| 8. | Using video to promote your products or services will give your company a competitive edge. |
| 9. | Video is a cost-effective way to demonstrate products to and communicate with prospects and customers. |
| 10. | Video can take a customer right inside your facility to see the entire production process, including the quality of materials and workmanship that goes into your products. |
| 11. | Video doesn't replace your printed material, a professionally produced video will complement them. |
| 12. | Marketers are realizing that video is the medium of choice. |
| 13. | Video saves time because the message can be presented more quickly and can speed up buying decisions. |
| 14. | You have complete control of the message. Viewers are presented just the information you want, in the exact order you want. |
| 15. | Video never has a bad day. A sales person can't always be at their best, but with a professionally produced video, your sales points are presented with the same professionalism and enthusiasm every time. |